Getting big on web analytics

I’m into my second week at Unilytics, where I have been hired on full time as a Senior Web Analytics Consultant. This has been great for quite a few reasons.

1. Web analytics only made up about 1/3 of my work week while at my last office. Not only do I get to spend more time on some really great stuff, but the extra time means I can work on some really cutting edge technologies and strategies within the web analytics sector, (and hopefully crossing over the boundaries with other business information technologies and strategies).
2. I used to only work within the Webtrends community and software. While this made me quite a great expert in Webtrends-based solutions, I didn’t get to spend as much time as I would have liked with other analytic tools. Now I can get to clock more time on Google Analytics (see our site here and Omniture. Very cool!
3. Let’s face it, my work at Instaclick was technologically challenging and in some cases very cutting edge, but being so close to the adult industry really closes a lot of doors and carries quite a negative stigma with it. I think it’s a shame because most experience IT/web-tech people will tell you it’s the adult industry that has driven a lot of technology on the web. Whatever, I get to work in all sectors now (basically anyone who contracts Unilytics), and I’m excited about expanding the field of play.

So now I’m getting settled in and it’s pretty cool. I especially like the management style and office environment. As far in the range of toxic my last office may have been on “the scale”, Unilytics is as far on the opposite end. Everyone seems pretty happy, and I haven’t worked under such low-stress conditions… pretty much ever in my life.

Look for some interesting content to come in over the next few months. While my last attempt at trying to build a public domain for Webtrends failed, I think I’ve got my eyes opened up to a whole new world of web analytics in terms of community building. I’ve got a few exciting plans, and I’ll be unleashing them all on you soon!